For an event marking the rebranding of Chelebi, the Lilac team created a floral design concept for both the space and the table, where flowers became more than a decorative accent and turned into an essential part of the event’s overall atmosphere.

It was important for us that the floral design felt organic within the setting and supported the brand’s visual language. This resulted in a cohesive concept that included lounge area styling, floral compositions throughout the space, and expressive table styling. In the table styling, we combined flowers, textures, tableware, serving details, as well as compositions with vegetables and flowers, adding volume, seasonality, and character to the project.

As a result, the styling felt warm, layered, and full of life. It worked both in the overall perception of the space and in the details that revealed themselves beautifully up close and in photographs. For us, it was important to create not just beautiful decor, but a thoughtful visual environment filled with mood and meaning.

For Lilac, this project became another example of how floral compositions and floristry can become a meaningful part of a visual statement. Through flowers, natural textures, and compositions with vegetables and flowers, we highlighted the character of the event and helped create a setting where the table and the interior spoke as one.